<p>Lecture, two hours. Requisites: courses 200A, 200B. Introduction to concepts of healthcare marketing. Exploration of principles of market-driven decision-making process. Examination of development of key elements in annual marketing process and of consumer, competitor, company analysis, market segmentation, and target markets. Letter grading.</p>

Health Policy and Management

The school aims to build health and equity, and to drive positive change for all people. The school acts on this mission through initiatives in three core areas: education, discovery, and service.

Jonathan and Karin Fielding School of Public Health

The department aims to advance the effectiveness, efficiency, and equity of health services for both personal and population health.

General Catalog

Healthcare Marketing

HLTPOL445

2 to 4 units