<p>Lecture, three hours; fieldwork, one hour. Requisite: course 210. Planning, creating, implementation, and evaluation of comprehensive health communication campaigns, including use of social marketing practices and strategies of audience research, marketing psychology, creative message development, branding, comprehensive media use for dissemination, transmedia. Competencies: conducting focus group interviews, creating and evaluating effective health campaigns, critical assessment of existing campaigns. Letter grading.</p>

Community Health Sciences

The school aims to build health and equity, and to drive positive change for all people. The school acts on this mission through initiatives in three core areas: education, discovery, and service.

Jonathan and Karin Fielding School of Public Health

The department is concerned with health equity and well-being for all individuals and communities.

General Catalog

Social Marketing for Health Promotion and Communication

COM HLT 282

4 units