<p>Lecture, three hours. Course 291A is not requisite to 291B. Examination of numerous groups that are responsible for specific marketing components and make up marketing departments. Distribution and in-theater marketing, trailers, publicity, promotions, research, and media. Mechanics and levels of intuition required to make sure movies are seen by public. S/U or letter grading.</p>

Film and Television

The school's comprehensive arts curriculum gives motivated students the means to challenge the constructs around them as multifaceted artists and scholars, filled with the knowledge, insight, and point of view to create meaningful experiences pointing toward a better world.

School of Theater, Film, and Television

The department takes professional and scholarly approaches to the study of media, and helps students discover their power as independent artists and communicators.

General Catalog

Feature Film Marketing

FILM TV 291B

4 units