<p>Lecture, three hours. Designed for juniors/seniors. Introduction to new product innovation and management. Students assume role of product managers in identifying, developing, and commercializing new products through cases, businesses currently in news, team project, and readings to develop critical thinking, decision-making skills, and creativity in launch of successful new product (team project). Letter grading.</p>

Management

The school's rigorous programs offer exceptional academic preparation, a cooperative and congenial student culture, and access to a thriving business community, as well as support services for scholastic and career advancement.

John E. Anderson Graduate School of Management

The school offers a variety of business and management programs to meet the diverse educational needs and professional goals of its students.

General Catalog

Entrepreneurship and New Product Development

MGMT 163

4 units