<p>Lecture, three hours. Requisites: courses 405, 411. Consideration of environment of pricing decision—costs, customer, channels, competition, and regulation. Analysis of when and how to apply specific pricing strategies, including two-part tariffs, quantity discounts, product differentiation, bundling, and auctions. Letter grading.</p>

Management

The school's rigorous programs offer exceptional academic preparation, a cooperative and congenial student culture, and access to a thriving business community, as well as support services for scholastic and career advancement.

John E. Anderson Graduate School of Management

The school offers a variety of business and management programs to meet the diverse educational needs and professional goals of its students.

General Catalog

Price Policies

MGMT 262

4 units