<p>(Formerly numbered Management 421A.) Lecture, three hours. Course 421A is requisite to 421B. Focus on communication basics and tailored to students’ needs—entrepreneurship, interpersonal communications, or public speaking. Students learn skills, required to become successful presenter; how to present differing types of materials, apply communication theory and strategy to organize informative and persuasive content, and effectively deliver presentations to varied audiences; how to apply visual and verbal messaging research and theory while analyzing audiences, organize and target messages for maximum persuasive impact, and communicate these messages in persuasive manner. Letter grading.</p>

Management-Full-Time MBA

The school's rigorous programs offer exceptional academic preparation, a cooperative and congenial student culture, and access to a thriving business community, as well as support services for scholastic and career advancement.

John E. Anderson Graduate School of Management

The school offers a variety of business and management programs to meet the diverse educational needs and professional goals of its students.

General Catalog

Communication Development for Leaders

MGMTFT 421A

2 units