<p>Lecture, three hours. Requisite: course 10. Study of theory and research that addresses influence and persuasion from social psychological perspective. Particular attention given to reviewing theory and empirical research on conformity, compliance, and obedience. Covers attitudes and their measurement, factors that make persuasive messages effective in changing attitudes, social influence online, cross-cultural influence, and resisting persuasion and influence attempts. Application of findings from social influence literature to understanding influence processes in various social contexts. P/NP or letter grading.</p>

Psychology

Combining rigorous, inclusive pedagogy with opportunities for co-curricular activities—including research, internships, and community engagement—the College provides students with diverse learning experiences that helps them thrive, become critical thinkers, and transform society.

College of Letters and Science

The department presents psychology as a scientific discipline that employs systematic methods of inquiry to study and explain human and animal behavior.

General Catalog

Social Influence

PSYCH 137I

4 units