<p>Lecture, three hours. Requisite: course 101. Enforced corequisite: course 106EL. Enrollment priority to Business Economics majors. Application of economic theory to practice of managing new businesses—combining elements of strategy, marketing, and entrepreneurial finance courses. Examination of both strategic decisions of entrepreneurs (pricing, advertising, deterring entry) and more practical issues (funding, business plans, patents). Letter grading.</p>

Economics

Combining rigorous, inclusive pedagogy with opportunities for co-curricular activities—including research, internships, and community engagement—the College provides students with diverse learning experiences that helps them thrive, become critical thinkers, and transform society.

College of Letters and Science

The department conducts cutting-edge research by developing and applying new methodologies to understand society's most critical issues and trains future generations of economic leaders.

General Catalog

Economics of Entrepreneurship

ECON 106E

4 units