General Catalog 2024-25

Seminar, three hours. Introduction to data science for music professionals. History of charts, jukeboxes, Nielsen, Sound Scan, and advances in monitoring of music consumption. Impact of data technologies, and rise of data analytics in Internet era. Statistics and programming for musicians. Social media and fan engagement. Students learn to gather, process, and act on complex streams of consumption data, media analytics. Implications for monetization of musical creativity, management of intellectual property. Basic programming experience is recommended to make best use of course. Letter grading.