<p>Lecture, three hours. Requisite: Management-Full Time MBA 411 or Management-Fully Employed MBA 411. Provides conceptual frameworks and hones creative and analytical skills that are necessary to deal with uncertainty that embraces every marketing strategy. Focus on problem-solving integrating the marketing and business background obtained in core courses. Letter grading.</p>

Management

John E. Anderson Graduate School of Management

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MGMT 260B - Marketing Strategy and Resource Allocation

Marketing Strategy and Resource Allocation

To increase your understanding of the strategic and managerial issues in formulating and implementing marketing strategies. To provide the tools, concepts, and theories necessary to make and execute effective strategic marketing decisions.

To summarize and reinforce key marketing concept.

To provide you with a forum, both written and oral, in which you may further develop your business communication skills and receive feedback from your peers and the instructor.

To provide you with an opportunity, through extensive case analyses, to critically analyze and solve marketing strategy-related problems.

To provide you with an opportunity, through the marketing strategy simulation, to execute a marketing strategy of your own.

General Catalog

Marketing Strategy and Resource Allocation

MGMT 260B

4 units