Marketing Strategy and Resource Allocation

MGMT 260B - Marketing Strategy and Resource Allocation

<p>Lecture, three hours. Requisite: course 411. Offers in-depth understanding of the practical challenges of marketing strategy. Students sharpen critical analytical thinking and effective communication skills. Offers conceptual frameworks and hones the creative and analytical skills that are necessary to deal with uncertainty inherent in marketing strategy. Focus on problem solving and integrating the marketing and business background obtained in core courses. Letter grading.</p>

Management-Executive MBA

John E. Anderson Graduate School of Management

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Management

MGMTEX 260B -  Marketing Strategy and Resource Allocations

 Marketing Strategy and Resource Allocations

Summarize and reinforce key marketing concepts.

Provide an opportunity, through extensive case analyses, to critically analyze and solve marketing strategy-related problems.

Increase understanding of the strategic and managerial issues in formulating and implementing marketing strategies.

Provide the tools, concepts, and theories necessary to make and execute effective strategic marketing decisions.

Provide an opportunity, through the marketing strategy simulation, to execute a marketing strategy of your own.

Provide a forum, both written and oral, in which you may further develop your business communication skills and receive feedback from your peers and the instructor.

General Catalog

Marketing Strategy and Resource Allocations

MGMTEX 260B

4 units