<p>Lecture, three hours. The analytical framework for non-market strategy goes beyond that of traditional competitive strategy. Non-market strategy is an emerging discipline which combines elements of competitive strategy, political science, and corporate social responsibility (i.e., environmental, social, and governance factors). Students gain ability to see new opportunities and risks, and are equipped to manage them. Letter grading.</p>

Management-Executive MBA

John E. Anderson Graduate School of Management

Management

MGMTEX 470 - Advanced Business Strategy: Managing the Non-Market Environment

Advanced Business Strategy: Managing the Non-Market Environment

Integrate a non-market strategy with an organization’s market strategy.

Discuss how non-market forces can help and hurt organizations.

Identify risks and opportunities not often considered by others, as they reside outside of the conventional marketplace.

Employ tools and frameworks to address non-market risks and opportunities.

General Catalog

Advanced Business Strategy: Managing the Non-Market Environment

MGMTEX 470

4 units