<p>Studio, six hours. Requisites: courses 21, 22, 24, 25, 28, and 101 or 104. Exploration of the development of design identities in the form of multi-component, multi-stage, or cross-media projects. Development of series and systems that include visual and verbal components to create a cohesive identity across deliverables that either communicate, reinforce, or build upon a message. Analysis of various cultural institutions and their design systems including digital signage, wayfinding, website, and printed ephemera. Feedback through group and instructor critiques aid in crafting effective messaging solutions. Project components may range from identity systems (logotype, typeface, color palette, sub-brands) to materials including print collateral, interactive web/digital projects (including sound and video), signage systems, and advertising. Letter grading.</p>

Design|Media Arts

School of the Arts and Architecture

Container 1.7

Container 1

DESMA 142 - Design Systems

Design Systems

craft effective and persuasive client pitches and presentations

work with typography at both small and large scales

apply refined design skills and production techniques to communicate complex ideas across multiple platforms

demonstrate a knowledge of available media outlets to reach and express effective messaging to targeted demographics

articulate complex ideas verbally to support visual explorations and the rationale for decision-making

become familiar with contemporary cultural institutions

understand the many roles graphic designers play in culture and industry

understand typography as a tool of communication and expression

analyze audiences and define an effective brand strategy considering demographics and appropriate media platforms

General Catalog

Design Systems

DESMA 142

5 units